9.30am – 9.40am CEST, tisdag 19 maj 2026 ‐ 10 mins
Session



former President SSA Sweden, Shurgard Europe
Meet our moderator of the 2026 Nordic Conference.
Peter Ågren joined the self storage family in January 2004 after almost 15 years in the hospitality industry across the Nordics and continental Europe.
In his own words, Peter received a very warm welcome from Michael Fogelberg and the small Shurgard team in Sweden and Denmark.
His first twenty years with Shurgard were spent in operations in Sweden and Denmark, while also managing the new market in Germany and the more mature Shurgard UK market. During this time, he focused on growing the company, improving the customer experience, and developing people.
The SSA Sweden and Denmark was founded in 2004 to make the voice of self storage stronger and louder.
For the past four years, he has managed national accounts and other income streams at a European level for Shurgard. There are great opportunities to enhance the customer experience at our properties while also generating incremental revenue.
In addition to still enjoying our self storage industry and family, he is looking forward to growing his personal family as he prepares to become a grandfather this May.

First Risk Capital
Ann-Kristin has more than 15 years of experience in the self storage industry and currently serves as CEO of First Risk Capital. She has previously led self storage operations in Norway, Sweden, the UK, and Ireland. Today, she is Chair of the Swedish Self Storage Association and serves on the FEDESSA Board as both Executive Council Member and Treasurer. In addition, Ann-Kristin acts as a consultant and holds several board positions within self storage companies in the First Risk Capital portfolio.