Högtalare
Jill Leckie
Charlotte Van Maele
Dean Daly
Session
In a category often dominated by paid ads and price-led competition, the real differentiator isn’t budget: it’s mindset. This high-energy panel brings together the industry’s most visionary self storage operators to reveal how they’re shattering the conventional playbook and redefining what’s possible in marketing.
Discover how to transform local visibility into community-wide brand obsession. Our operators will unpack the bold thinking behind their most disruptive campaigns and the vibrant internal culture that fuels their success.
Get ready for an inspiring deep dive that goes far beyond simple tactics. You’ll learn how world-class ideas are born, how to empower your team to think bigger, and exactly what it takes to dominate an increasingly crowded market with passion and purpose.
Jill is a full stack marketing consultant, specialising marketing for self storage. Her belief is that brand awareness and top-funnel marketing activity combined with high impact, short term performance marketing (PPC) activity is the success factor in sustainable, long-term growth. With over a decade's worth of experience in digital marketing, Jill’s business, Developed by me AB, helps small teams with big business and brand ambitions to achieve their goals through data-driven insights and strategies. Jill is a Hyper Island alumni and a certified LinkedIn and Meta advertiser, with skills in paid social media, Google Ads, email marketing, SEO, and content creation.
Charlotte Van Maele built her early career at the intersection of technology and communication, working as a functional analyst in web development after completing her studies in marketing and communication. That blend of strategic thinking and technical fluency would prove to be exactly what was needed when she began turning her attention to the family business.
Ten years ago, Charlotte started lending a hand to Schollaert, the removal company run by her husband Thibaut's family, at first quietly, in her spare time, fitting it around her professional life. What began as informal support gradually grew into something more deliberate. Five years ago, she formalised her involvement, taking on freelance work for the company with a clear focus: modernising its marketing, driving digitalisation, and improving the way things were done day to day.
The results of that groundwork are now visible in how confidently Schollaert is moving forward. Since January 2026, Charlotte has stepped fully into the business, working alongside Thibaut as he takes on the leadership of the company his family built. It's a transition they're navigating together, one that brings Charlotte's years of behind-the-scenes contribution into the centre of the story, right where they belong.
Francesca has been involved in Casaforte's marketing and communications since the company changed management and pace in 2017.
Expert in communications and marketing strategies, she coordinates a team that includes online marketing experts, digital specialists, and neuromarketers.
Always passionate about communications, she quickly understood the importance of the Human-to-Human approach also in the self-storage sector, creating emotional experiences for customers that go beyond the simple conversion funnel, bringing innovation and originality to communications and facilities.
In 2021, she joined Casaforte's Advisory Board and in 2024, she earned a master's degree in Neuromarketing, Consumer Neuroscience, and Market Research to deepen her understanding of customer decision-making processes.